Save the Americans! A funny campaign promoting Costa Rican Tourism
Save the Americans; come to Costa Rica!
The Costa Rican Tourism Board (ICT) has a new campaign called “Save the Americans”. The campaign is built around a funny video featuring a singing sloth, turtle, howler monkey and macaw. The animals urge the Americans to take a well-deserved break from work and take some days off in Costa Rica. The video has become a success on YouTube.
More info: http://www.savetheamericans.org/
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